Primary Colors | University of Texas System

UT System Branding Guidelines

Primary Colors

Primary Colors

Every UT System institution incorporates orange in some way to align itself with the UT System. Orange is a unifying brand element across the System. UT System Administration is no different. Color is a critical institutional identifier. When creating communications be sure to adopt our official palette of color.


Gradients are useful for adding interest to many mediums, but are most common in digital mediums. Please use subtle transitions in any gradient work and avoid stark, clashing combinations of color. © 2017 The University of Texas System.
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