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UT System and its institutions recognized for best practices in advancement and development

AUSTIN – The University of Texas System and several UT institutions recently were recognized by the Council for Advancement and Support of Education (CASE), Southwest Region, for exemplary work performed by advancement professionals in alumni relations, communications, development, marketing and allied areas.

Of the 239 awards presented, 65 went to UT institutions; of those, more than one-third were gold, the top honor for the CASE Accolades competition. The CASE Southwest Region represents 261 universities in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.

“It is gratifying to know that across the UT System, creativity and dedication are in abundance, and that those talents are devoted to such noble purposes as advancing education, research and health care,” said Randa Safady, Ph.D., UT System vice chancellor for External Relations. “The work our professionals do in advancement is vitally important to support the extraordinary work of our faculty, scientists and clinicians.”

The UT System received two gold awards in CASE’s first-ever Platinum category, which recognizes best practices throughout the advancement profession worldwide.

One of its first place awards, in the Best Practices in Alumni Relations category, honored the concept of The Chancellor’s Council of the UT System. The Chancellor’s Council is unique in that it recognizes donors for their generosity to individual UT institutions, the UT System or both. It also gives the UT System a platform for the chancellor to share with donors the many great innovations and achievements at each of the 15 UT institutions across the state, Safady said.

The System’s other first place award, in the Best Practices in Advancement Services category, acknowledged the UT System’s commitment to support the 900 advancement professionals that work at UT’s 15 institutions. The UT System Board of Regents provided funds in August 2014 to launch an Advancement Academy and Talent Management program, which is considered to be the first system-led program of its kind in the nation. This innovative action follows the Board’s commitment in 2008 to establish the Center for Enhancing Philanthropy, another first.

Two other UT institutions – UT San Antonio and UT Dallas – also received gold awards in the Platinum category in the areas of alumni relations and marketing and branding, respectively. In addition, six UT institutions won gold, silver, bronze and honorable mention recognition in the 2015 CASE Accolades Awards.

“Day in and day out, our development professionals play such an integral role in the success of each of our institutions,” Chancellor William R. McRaven said. “Many of our institutions are seeing steady increases in giving, and it’s in large part because of the efforts of our development teams. This recognition of their dedication and talents is well-deserved.”

Here is a full list of the CASE awards:

Platinum Categories

Best Practices in Alumni Relations                                     

Gold: The Chancellor’s Council of The University of Texas System

Gold: Launch UTSA—Higher Education Crowdfunding, UT San Antonio

Silver: McCombs School of Business BBA Program Office Parents Council, UT Austin

Best Practices in Communications & Marketing

Gold: Developing a University Ad Campaign, UT Dallas

Best Practices in Advancement Services

Gold: Investing in the Promise of Philanthropy: The Center for Enhancing Philanthropy, UT System

Accolades Categories

Alumni Program, Project or Special Event

Bronze: UTSA Football T-Shirt Membership Acquisition, UT San Antonio

Student Program

Silver: The Maverick Way, UT Arlington

Annual Giving Program

Gold: The Romo Challenge, UT San Antonio

Major Gifts/Campaign

Gold: Team JSOM: United in Excellence Faculty and Staff Campaign, UT Dallas Naveen Jindal School of Management

Project or Special Event

Gold: Inaugural Constellation Gala, UTHealth

Integrated Marketing Campaign

Gold: Campaign for Texas Completion Integrated Marketing Campaign, UT Austin

Silver: UTSA Football T-Shirt Membership Acquisition, UT San Antonio

Bronze: Celebration of Support and Campaign Finale, UT Dallas

Institutional Relations Program, Project or Special Event

Silver: UT Dallas Arts and Technology Distinguished Inaugural Lecture Series 2014, UT Dallas

Institutional Identity Program

Bronze: The Maverick Way, UT Arlington

Advertising Campaign

Gold: Ingenious Ad Campaign, UT Dallas

Video – Fundraising

Gold: 2014 Callier Cares Video, UT Dallas Callier Center for Communication Disorders

Silver: Meet Andrea, UT San Antonio

Bronze: Forever Arlington, UT Arlington

Video – Feature

Honorable Mention: The Hook, Texas Exes

Video – Animation

Gold: Meet Andrea, UT San Antonio

Silver: Forever Arlington, UT Arlington

Web – Homepage

Silver: Faculty Experts Guide, UT San Antonio

Web – Specialty Sub Site or Section

Gold: Campaign for Texas Website, UT Austin

Silver: Homecoming 2014 Website, UT Arlington

Web – Redesign

Silver: Strategic Plan Website, UT Arlington

Web – Online Magazine

Gold: UT Arlington Magazine Fall 2014, UT Arlington

Silver: UT Arlington Magazine Spring 2014, UT Arlington

Web – Blog

Gold: Cancer Frontline Blog, UT MD Anderson Cancer Center

Social Media – Creative Use

Gold: Fill the Fountain, UT San Antonio

Honorable Mention: #SpiritSelfie, UT Dallas

Social Media – Integration

Bronze: #utgrad 2014, UT Dallas

Social Media – Mobile Application

Gold: UT Arlington IPad Recruitment App, UT Arlington

Silver: MyJSOM Mobile App, UT Dallas Naveen Jindal School of Management

Design – Admissions, Recruitment, Promotional Literature

Gold: You’re In, UT San Antonio

Design – Viewbooks

Gold: Admissions Viewbook 2015-16, UT Austin

Silver: Viewbook, UT Arlington

Design – Annual or President’s Report

Gold: Campaign for Texas Final Report, UT Austin

Silver: Viewpoint Texas 2014 Annual Report, McCombs School of Business, UT Austin

Design – Cover Design

Honorable Mention: Inquiry Fall 2014 Cover, UT Austin

Design – Special Pieces

Honorable Mention: Children’s Learning Institute 2nd Annual Tasting Dinner Event Materials, UTHealth

Design – Publication Design Series

Gold: Maverick Speakers Series, UT Arlington

Design – Magazine – Single Spread

Bronze: UT Dallas Magazine Spring 2014 – Facebook Spread, UT Dallas

Design – Magazine – Complete Spread

Silver: UT Dallas Magazine Fall 2014, UT Dallas

Bronze: UT Dallas Magazine Spring 2014, UT Dallas

Design – Posters

Gold: GRIP, UT San Antonio

Honorable Mention: UT Dallas Welcome Week Poster, UT Dallas

Brochures/Flyers/Booklets

Silver: UTHealth’s Inaugural Philanthropy Journal, Generosity in Motion, UTHealth

Newsletters/Tabloids/Newspapers – Larger than 8-1/2 x 11

Silver: Promise, UT MD Anderson Cancer Center

Bronze: Texas Leader, UT Austin

Writing – Feature – Less than 1,000 words

Silver: Callier Center Gives 5-Year-Old Purity Macharia the Gift of Hearing, UT Dallas

Honorable Mention: 22-Year-Old Reflects on Path to Becoming UT Dallas’ Youngest PhD, UT Dallas

Writing – Collection

Gold: Criminology research collection: Predicting murder, weapons in school, youth and crime, UT Dallas

Bronze: UTSA Spirit of San Antonio Marching Band Chosen to Represent U.S. in France, UT San Antonio

Writing – Publications

Gold: UTHealth Philanthropy Journal: Generosity in Motion, UTHealth

Silver: Conquest, UT MD Anderson Cancer Center

Writing – Medical/Scientific News

Gold: Micro Windmills, UT Arlington

Writing – Medical/Scientific Feature

Gold: Winds of Change, UT Arlington

Honorable Mention: Hearing Disorder Directs Singer to Speech-Language Pathology, UT Dallas

Writing – Medical/Scientific Collections

Silver: Heartbleed Solution/Science Infused ‘Minecraft’/Robotic Prosthetic Legs, UT Dallas

Color Photography – People & Portraits

Gold: On a Blue Cloud, UT San Antonio

Digital or Computer Enhanced Image

Gold: EEG, College of Engineering, UT San Antonio

Print Advertising Projects

Bronze: UT Admissions College Guide Advertisement, UT Austin

Specialty Advertising Projects

Gold: UTSA Ornament, UT San Antonio

Honorable Mention: Fiesta Medal, UT San Antonio

 

About The University of Texas System

 Educating students, providing care for patients, conducting groundbreaking research and serving the needs of Texans and the nation for more than 130 years, The University of Texas System is one of the largest public university systems in the United States, with nine academic universities, six health institutions and an enrollment of more than 214,000. The UT System confers more than one-third of the state’s undergraduate degrees, educates two-thirds of the state’s health care professionals annually and accounts for almost 70 percent of all research funds awarded to public universities in Texas. The UT System has an annual operating budget of $15.6 billion (FY 2015) including $3 billion in sponsored programs funded by federal, state, local and private sources. With about 90,000 employees, the UT System is one of the largest employers in the state. For more information, visit www.utsystem.edu.