Whether you are planning for a special fundraising campaign or working towards reaching new fundraising goals, this workshop provides the strategies to expand your major gift pool and build a strong fundraising foundation for the future. We all have limited resources. Come and discover new approaches that can make your fundraising program
bigger and better. A growing donor base with more giving capacity will provide sustainable philanthropic support for your institutional priorities.

EAB is back with the Academy and will divide the day into two key areas:

1. Morning Session: Optimizing the Campaign Pipeline (2.0 hours)
   Participants will learn to:
   • Drive consistent upgrades from donors who give mid-level gifts
   • Expand the ranks of leadership societies
   • Surface untapped capacity for future major gifts
   • Communicate gift impact back to donors through digital channels
   • Launch new initiatives around mid-level donors' desire for insider access to senior leaders
      
2. Afternoon Session: Maximizing Major Gifts from Overlooked Supporters (2.5 hours) 
   Participants will learn best-practice strategies to:
   • Accelerate Discovery
   • Optimize the Visit Hit Rate
   • Increase Portfolio Churn
   • Enhance Fundraiser Efficiency
   • Scale Personalized Cultivation

Who Should Attend? UT institution advancement staff in the roles of: Major Gift Officers, Database Managers, Analysts and Prospect Researchers, Strategists and Campaign Planners.