Branding Hero

Branding guidelines for the University of Texas System

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Primary Colors

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Every UT System institution incorporates orange in some way to align itself with the UT System. Orange is a unifying brand element across the System. UT System Administration is no different. Color is a critical institutional identifier. When creating communications be sure to adopt our official palette of color.


Gradients are useful for adding interest to many mediums, but are most common in digital mediums. Please use subtle transitions in any gradient work and avoid stark, clashing combinations of color.