Branding Hero

Branding guidelines for the University of Texas System

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Primary Colors

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Every UT System institution incorporates orange in some way to align itself with the UT System. Orange is a unifying brand element across the System. UT System Administration is no different. Color is a critical institutional identifier. When creating communications be sure to adopt our official palette of color.


Navy Blue

Spot: Pantone 540 (uncoated and coated)

CMYK: 100, 55, 0, 55

RGB: 0, 55, 103

Hex: #003767


Spot: Pantone 158 (uncoated and coated)

CMYK: 0, 60, 95, 0

RGB: 244, 122, 32

Hex: #F47920