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Developing Principal Gift Ideas: Donor Investor Imperative

Date and Time



Virtual presentation by Education Advisory Board

Event Description

Today’s principal gift donors think differently about the organizations they choose to support, and universities need to act in innovative ways to continue to receive their support. Donors expect to change the world and will work with institutions of higher education as a means to do so. These “donor investors” seek creative ideas that will have global impact and are rooted in strong relationships with the institution.

Across the spectrum from advancement leadership to fundraising staff, those involved in academic affairs, and researchers tasked with identifying and managing prospects, this session will enlighten on ways to translate big ideas to big gifts.

This session will delve into the three challenges brought on by this new breed of impact-focus “donor investors,” how to collaborate with academic staff to surface compelling big ideas for principal gift prospects, and strategies for communicating the impact of those big ideas to potential donors.

Presenter: Jenna Dell, Director Research Services with Education Advisory Board


CFRE Credit