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Michael S. Mackert, Ph.D.

Assistant Professor Advertising and Public Relations

UT Austin

Advertising and public relations students are by nature a creative and inquisitive group.

My goal is to channel students' energy and teach them to become strategic and critical thinkers. I challenge students to experiment with ideas, take risks and learn from their mistakes. This often starts in the relative safety of the classroom but evolves to working with advertising agency partners on "real world" problems. I want my students to know that I am there to support them through the learning process all semester, and it is a great reward to share in their success and pride when they finish by shining in front of professional clients.